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Page weight planner

Website Image Budget Calculator

Calculate total page image weight, per-image budget, and compression targets for faster websites and ecommerce pages.

Planning workflow

Calculate the target first, then convert, compress, resize, or clean the image with AI when needed.

Calculate Image Budget

Calculate dimensions, compression, file size, print size, and web image budget from one set of inputs.

Free calculator
Aspect ratio
16:9

2,073,600 total pixels, 2.07 MP.

Estimated file size
454 KB

Estimated WEBP output at 80% quality.

Compression needed
79.2%

Save about 950 KB to reach 250 KB.

Resize result
960 x 540

Estimated resized file: 113 KB.

Print size

6.40 x 3.60 in

At 300 DPI. Try 300 for high-quality prints or 150 for larger viewing-distance prints.

Website budget

125 KB each

Current estimate is 3.54 MB for 8 images against a 1,000 KB budget.

Social size targets
Square post1080 x 1080 (1:1)
Portrait feed1080 x 1350 (4:5)
Landscape post1200 x 630 (1.91:1)
Story/Reel cover1080 x 1920 (9:16)

Plan image budgets for faster pages

A page can feel slow even when each individual image looks reasonable. This calculator helps plan total image weight and per-image budget.

Use it for landing pages, ecommerce product galleries, blog posts, and SEO pages where image performance affects conversion.

Image planning targets

Fast landing pages
Under 1 MB total image weight
Resize large images, convert to WebP or AVIF, then compress.
Product catalog uploads
Consistent ratio and predictable KB size
Plan dimensions first, then clean watermark or logo artifacts.
Print or document use
Enough pixels at 150-300 DPI
Check print size before upscaling or enhancing the photo.

Frequently asked questions

What is a good image budget for a web page?

A common starting target is under 1 MB total image weight for important landing pages, but the right budget depends on page type and audience.

How do I reduce total image weight?

Resize oversized images, compress them, convert to WebP or AVIF, and avoid loading below-the-fold images too early.

Why does image budget matter for conversion?

Faster pages reduce friction. Visitors can see the product or tool sooner, which helps SEO, engagement, and paid conversion.

Plan the image, then improve it

Use free calculators for sizing and compression decisions, then use Photo Cut tools when the image needs AI cleanup, watermark removal, logo removal, or smarter compression.